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Employees sitting around a table working

Successful Marketing Communication Plans Include Employees

For many organizations, including their employees in corporate marketing communication initiatives is not often considered,  however, some business examples suggest that it should be. The auto industry offers a great example.  This is an industry that spends a substantial amount of money on branding, advertising, marketing and promotions – all directed at consumers.  As a

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Business people of varying ages meeting around a table in the workplace.

Multi-Generational Motivation – What Could Go Wrong?

Everyone has a personal need to feel appreciated and valued.  Sometimes figuring out what employees need to have them feel appreciated, valued and therefore motivated, isn’t easy.  The workforce today is made up of people who potentially come from five different generations.  To make things complicated, each generation has distinctly different: Life influences, Work ethics,

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Great

“Great” has become meaningless.

If you were to believe everything that anyone has said to you over the past day or week, let alone years, everything we do is great! According to the English language, we are all the same in actions and deeds. We have been assured by friends, family, colleagues and employers that all we do is

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Brampton Entrepreneurs CA14 Team Presentation

CA14 Team Connects with Brampton Entrepreneurs

On October 24th, CA14 team members were invited by Prince Khan, Business Associate, Economic Development & Culture City of Brampton, to present at their Entrepreneurs Connect event.  During a one hour presentation to an audience of 25 to 30 – largely micro and small-to-medium-sized businesses – the CA14 Team engaged attendees in a number of

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CA+14 has a new website

The CA14 website is flying high

Get on board with the CA14 team It’s been a year since our unofficial launch and 28 days since numerous guests, including the Mayor of Halton Hills, helped us celebrate our official opening at Williams Mill in Glen Williams on September 20. Our new space in Glen Williams is wired and equipped for online and

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CA+14 Moves to Williams Mill

CA14 moves to Glen Williams

Welcome Home! Just over two years ago, a group of people with similar values, work ethic and complementary talents came together.  The result of this integration forged CA14.  Since our humble beginnings, we have further distilled our purpose and have been able to provide a wider scope and depth of services for our clients. We

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