Give Gift

6 Tips for setting up a Loyalty Program

As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic.  As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to

Read More »
CA14 Team at a trade show in 2016

Online and offline marketing tactics best for small professional service businesses

CA14 team at the Home In The Hills Spring Show in 2016. Marketing small businesses using social media platforms, website blogs, e-newsletters, video, podcasts, and webinars can be enhanced by reinforcing online tactics with traditional offline methods. Marketing services for professional service providers such as engineering and planning companies, architects, industrial manufacturers, surveying companies, attorneys,

Read More »
Rains drops in a puddle

Been there, done that… (3rd in a series)

The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how

Read More »
GHM 1 Train

Differentiate THIS!

Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed.  The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to

Read More »
sketches of people in groups

Facebook Groups & Privacy

As the popularity of Facebook Groups grows (currently 10 million+ active groups) it’s important to understand the privacy levels of the groups you belong to. Over the last few years Facebook users have become better educated on the privacy settings on their personal pages but those settings don’t apply when you join and participate in

Read More »