As a business owner, staying ahead of digital trends can set you apart from the competition. One platform that’s gaining traction is Bluesky, a relatively new social media platform similar to X (formerly known as Twitter), before it was purchased by Elon Musk. Even if you’re not planning to use it, it’s worth securing your business’s presence there. Here’s why.
What Is Bluesky?
Bluesky is a decentralised social media platform. Unlike traditional platforms, it aims to give users more control over their data and the algorithms that shape their feeds. Although the platform is in its early stages, it is quickly becoming a hot topic among tech enthusiasts and businesses looking for alternatives to existing social media giants.
As of late 2024, Bluesky has experienced significant growth, reaching over 22 million users globally. Approximately 7.75% of this traffic originates from Canada, which translates to around 1.7 million Canadian users.
Why Are People and Businesses Using Bluesky?
Bluesky’s appeal lies in its promise of a fresh approach to social media. Businesses and individuals are motivated by several key factors:
- To Escape from Musk and Meta Platforms: Many users and businesses are looking for alternatives to platforms owned by Elon Musk (X) and Meta (Facebook, Instagram and Threads). Bluesky’s open protocol offers more transparency and flexibility while reducing reliance on these corporate-controlled platforms. Concerns about data privacy, censorship, and algorithm changes on other platforms make Bluesky a welcome alternative for some users.
- Early Adopter Advantage: Early users can establish a foothold, and build connections.
- Potential Growth: Just as early adoption on platforms like Instagram and TikTok gave businesses a significant advantage, being among the first on Bluesky could pay off as it grows.
The Importance of Securing Your Profile
Even if you’re not ready to actively use Bluesky, claiming your business’s profile is a smart move. Why?
- Prevent Fake Accounts: As I’ve been building my follower list, I’ve noticed many fake accounts impersonating well-known businesses and public figures. These fake accounts often have a large number of followers, making them appear legitimate.
- Brand Consistency: Securing your username ensures it aligns with your branding across platforms, avoiding confusion when you eventually start using the platform.
- Future Opportunities: Even if Bluesky doesn’t become your primary social channel, having a presence could help you reach audiences who migrate there.
Tips for Getting Started on Bluesky
- Claim Your Username: Sign up and choose a handle that matches your business name or existing social media usernames.
- Add Basic Information: Even if you’re not planning to post, include a profile picture, bio, and link to your website.
- Monitor Activity: Keep an eye on the platform’s development and watch for opportunities to engage.
- Follow Relevant Accounts: Connect with industry leaders, partners, and customers to begin building your network.
Final Thoughts
With more businesses leaving traditional social media platforms and Bluesky’s recent growth, its potential is worth considering. By creating your profile now, you’ll be prepared to make the most of it as the platform evolves. In the digital world, being proactive pays off. Don’t let your business get left behind, but more importantly, don’t let someone else impersonate you or your business.
Are you considering creating a Bluesky profile for your business? I’d love to hear your thoughts or answer any of your questions. You can follow CA14 at https://bsky.app/profile/ca14marketing.bsky.social or me at https://bsky.app/profile/actonsue.bsky.social
Sue Walker
Digital Media