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Hey Sue text with a caricature of a woman at a computer

The Perils of Being Too Casual in Business Communication: Why “Hey” Might Not Cut It

In the fast-paced world of business, communication is key. With email and text messages as primary means of professional correspondence, the lines between formal and informal communication have blurred. While a friendly tone is often appreciated, it’s crucial to strike the right balance, especially when reaching out to new prospects or clients. One common pitfall […]

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Graphic with a pad of paper, pencils and a cup of coffee.

We’d love your input

Join us for a series of engaging information sessions covering a diverse range of marketing topics! At CA14, we enjoy sharing our experience with the range of marketing components that can be most helpful to our clients and colleagues. As we’re in the planning stage, we value your opinion on what topics would intrigue you the most. Help

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Grant Lee presenting with a presentation screen

CA14’s partner Grant Lee helps Filipino women in business

Chartered Professional Marketer, Grant Lee, works from his winter home in Villasis, Pangasinan, Philippines to provide marketing services to private sector clients in Canada and the USA through AGL Marketing Limited and CA14.

In addition to his private sector work since 1998, he volunteers his services to Catalyste+ (formerly CESO) to help micro and small businesses outside of Canada improve marketing strategy, tactics, and technology to increase sales or advance a notion.

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People sitting around a table talking

Do you hear what I hear?

How are your listening skills? I am not talking about just hearing what someone is saying, but really listening. I was recently reminded about how important listening is when writing some training materials on active listening for a sales audience. Generally we listen to gain or confirm information, however, the skill of active listening involves

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Filipino workplace

Defining generations or marketing communications needs careful consideration

Experience in marketing professional services and some lines of products for thirty years has left me with a handful of life lessons that I wish I had known in the beginning. One is about communicating to the “generations.” When I started, there were few opportunities to study marketing in Ontario. The topic was buried in

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