Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed. The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to […]
Differentiate THIS! Read More »
This episode is a collection of thoughts about PRODUCT, one of of the 7Ps of the marketing mix. Attention is focused on small businesses, especially micro-businesses with 1 to 4 employees. It is this sector of small businesses that find it challenging to afford marketing services to help their businesses grow, and many entrepreneurs have
Product is the most important consideration in marketing Read More »