Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed. The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to …
This episode is a collection of thoughts about PRODUCT, one of of the 7Ps of the marketing mix. Attention is focused on small businesses, especially micro-businesses with 1 to 4 employees. It is this sector of small businesses that find it challenging to afford marketing services to help their businesses grow, and many entrepreneurs have …
Product is the most important consideration in marketing Read More »