Our integrated marketing communications solutions.
From support to success.
ALTA - wanted better connections in their markets
A mature B2B right in our home town, specializing in the design and manufacture of high quality interconnect products and custom services, had grown up and wanted to show it. Alta Electronics, now Alta, keeps the electronics and electrical components of many industries plugged and playing. Their established and trusted image and messaging needed to reflect new products, services and international scope.
A brand audit was conducted to fully understand marketplace perceptions. The outcomes were used to evolve and refresh the corporate identity – bold, exciting, elegant. Greater familiarity with customers experiences and expectations helped fuel a web site redevelopment featuring the complete range of product and services to all their market verticals and a strong message that, “We Connect.”
AMVIC - building a brand system
Amvic Building System is a major B2B player in the building insulation market with their unique insulated concrete form product and ancillary line. We have worked successfully to integrate their marketing communications over several years.
Recently Amvic asked us to review, analyze and refresh their complete visual brand. Our design and creative team systematized new versions and variations of the company’s corporate identity, advertising, print promotion, catalogues and technical bulletins. Then, we were challenged with creating an ad campaign which would differentiate Amvic from a broad field of competitors. The results – Amvic stands out!
Green Propeller - what’s in a brand?
Working with numerous professional services has got us thinking straight about differentiation. Green Propeller asked us to re-evaluate their brand and marketing. We felt that they were deeply committed to responsive design and responsible architecture.
We embedded the concept that green is not just a sector colour but a symbol of the company’s culture, character and commitment. We reflected that in creating a refreshed brand, brand guidelines, a new website, collateral, team photography and social media coaching. It helped make the business feel, look and be different from competitors.
The Propeller Dialogues
As an expression of the company’s values, philosophy and culture, Green Propeller Design asked us to assist in extending their brand to include a forum consisting of a continuing series of information and opinion designed to give flight to new ideas that carry the seeds of change.
We developed the concept of ‘The Propeller Dialogues’ named to identify with the corporate identity and to suggest conversations that would be stimulated by creating and curating relevant content.
A sub brand was created to stress the importance of the initiative to the company and its audiences, as well as a dedicated web page, blog and social media campaign.
Over time, the series will explore the role and influence of architects and their craft in delivering sustainable human structures that are socially and environmentally responsible.
Studio GLAS - The Colour of Interior Design
Additional work was commissioned to create a brand extension of the company as a specialization in interior design, one of core strengths of the business.
Glās (/gloss/) is the Irish word for green, which represents the philosophy that some of the best designs are those that exist in and are inspired by nature, and are in unity with the natural world. This inspired a new name for a distinct division of Green Propeller Design, Studio Glās.
The idea for this division is rooted in the core philosophy that design can make a positive contribution to people’s lives, in a sustainable and responsible manner. This is reflected in the new Studio Glās logo, colours and corporate identity. The division has been launched with a separate but related web site and social media campaign.
CANstruction – The Shape of Social Responsibility
Recently Green Propeller Design committed to hosting a unique food and fundraising event –the first ever CANstruction® event in Halton Region, Ontario (https://www.greenpropeller.com/canstruction/).
On November 20, 2020, architects, builders, designers, engineers and a host of construction industry companies across the region will compete to build impressive and creative structures out of food cans! This will be a highly creative endeavour that will make a significant contribution to local community food banks.
We helped to promote and facilitate the event on the web site with content, links and online registration.
Halton Hills Chamber of Commerce springs to life
We have been members, supporters and volunteers of our Chamber for many years. We consider it one of the most useful organizations in the community both for businesses and the public.
They approached us to refresh and invigorate their signature community spring show. We developed a new name for the event with brand design and messaging, as well as signage, collateral material, ads, and social media assistance, along with participant and visitor surveys for their last two annual shows.
Dr. Oksana Peredery, ND - a natural fit
Dr. Peredery is a naturopath who looked us up when she moved her practice to Halton Hills.
She was looking for assistance to achieve her objective of quickly creating awareness for her services and to connect with the Halton Hills community.
Our small business launch team worked with Dr. Peredery to: develop new branding, corporate identity and collateral materials; develop her new website; coach her on using social media to engage the community; and ultimately grow her business.
Some of the other organizations our team members have worked for: