CA14’s partner Grant Lee helps Filipino women in business
Chartered Professional Marketer, Grant Lee, works from his winter home in Villasis, Pangasinan, Philippines to provide marketing services to private sector clients in Canada and the USA through AGL Marketing Limited and CA14.
In addition to his private sector work since 1998, he volunteers his services to Catalyste+ (formerly CESO) to help micro and small businesses outside of Canada improve marketing strategy, tactics, and technology to increase sales or advance a notion.
Do you hear what I hear?￼
How are your listening skills? I am not talking about just hearing what someone is saying, but really listening. I was recently reminded about how important listening is when writing some training materials on active listening for a sales audience. Generally we listen to gain or confirm information, however, the skill of active listening involves
Tips for staffing an event booth￼
Staffing a booth at an event like a trade show or career fair is an effective and efficient way to deliver a consistent message to audiences by speaking directly to people, displaying compelling graphics, and distributing printed material that messages the audience directly. The challenge to most small businesses is fielding competent people to staff
Two easy and overlooked tactics to promote your business
Email In North America, email messaging remains a powerful communications medium and promotion activity. But have you ever taken your own email signature seriously? It is common for micro and small business entrepreneurs to send several email messages a day, completely overlooking the value of the signature to promote their company at no cost. An
Defining generations or marketing communications needs careful consideration
Experience in marketing professional services and some lines of products for thirty years has left me with a handful of life lessons that I wish I had known in the beginning. One is about communicating to the “generations.” When I started, there were few opportunities to study marketing in Ontario. The topic was buried in
6 Tips for setting up a Loyalty Program
As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic. As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to