Differentiate THIS!
Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed. The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to
Facebook Groups & Privacy
As the popularity of Facebook Groups grows (currently 10 million+ active groups) it’s important to understand the privacy levels of the groups you belong to. Over the last few years Facebook users have become better educated on the privacy settings on their personal pages but those settings don’t apply when you join and participate in
Product is the Most Important Consideration in Marketing
This episode is a collection of thoughts about PRODUCT, one of of the 7Ps of the marketing mix. Attention is focused on small businesses, especially micro-businesses with 1 to 4 employees. It is this sector of small businesses that find it challenging to afford marketing services to help their businesses grow, and many entrepreneurs have
Been there, done that… (2nd in a series)
The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how
Been there, done that… (a series)
The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how
Are your social media profiles ready for 2020?
The start of a new year is the perfect time to take a few minutes to review the details of your online business profiles and marketing material. Here are some suggestions on what to review and update. Your Professional Headshot Is your profile photo more than five years old? Then it’s time for a new