As our reliance on digital platforms has grown, so too has the capacity for those platforms to be used as a tool for scammers looking to steal your identity, money or whatever else they can benefit from. Most of the common online scams are well-known – the Nigerian email scam is the most cited example.
Unwittingly, I have become a student of the 5th P of the marketing mix – people. A brand’s touch point is its people. It is the staff of a hotel that caters to guests and influences the overall customer experience. When engaged in international consulting marketing, it is not unusual to live in a hotel
Motivation is the quintessential thing that inspires people to want to do a good job. It is the fire that burns within, rather than the fire that sometimes needs to be set under a person. So, if you rely on others to “make things happen, get things done”, then your ability to motivate them is
Peace. Contentment. Balance. These are all qualities that are desired to relieve the stress encountered in our busy lives today. It is because of my search for these qualities that I recently found myself in a tranquil mountain setting in northern Italy. My journey started almost thirteen years ago, when I found a flyer for
A few years ago my daughter, Lysanne, somehow persuaded me to take up running for the first time in my life. “It’s fun and you’ll feel great at the end,” she promised. I thought about it and decided if she cared enough to encourage me, then I should at least give it a try. On
I recently received an interesting email sent out by the South Central Ontario Chapter of the CAA (of which I am a member), asking if recipients had participated in their School Safety® Patrol Program. In 2019 CAA will celebrating the 90th Anniversary of the Program and wanted to reach out to find those who may