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Email In North America, email messaging remains a powerful communications medium and promotion activity. But have you ever taken your own email signature seriously? It is common for micro and small business entrepreneurs to send several email messages a day, completely overlooking the value of the signature to promote their company at no cost. An

Experience in marketing professional services and some lines of products for thirty years has left me with a handful of life lessons that I wish I had known in the beginning. One is about communicating to the “generations.” When I started, there were few opportunities to study marketing in Ontario. The topic was buried in

As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic.  As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to

CA14 team at the Home In The Hills Spring Show in 2016. Marketing small businesses using social media platforms, website blogs, e-newsletters, video, podcasts, and webinars can be enhanced by reinforcing online tactics with traditional offline methods. Marketing services for professional service providers such as engineering and planning companies, architects, industrial manufacturers, surveying companies, attorneys,

Did the shoe fit? What about the brand?4 in a series… Been there, done that. Did the shoe fit? What about the brand?4 in a series… Been there, done that. Did the shoe fit? What about the brand? 4 in a series… Been there, done that. Is your business on brand or off brand? Does

The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how