Email Signature & Business Card

Two easy and overlooked tactics to promote your business

Email In North America, email messaging remains a powerful communications medium and promotion activity. But have you ever taken your own email signature seriously? It is common for micro and small business entrepreneurs to send several email messages a day, completely overlooking the value of the signature to promote their company at no cost. An

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Give Gift

6 Tips for Setting up a Loyalty Program

As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic.  As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to

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CA14 Team at a trade show in 2016

Online and offline marketing tactics best for small professional service businesses

CA14 team at the Home In The Hills Spring Show in 2016. Marketing small businesses using social media platforms, website blogs, e-newsletters, video, podcasts, and webinars can be enhanced by reinforcing online tactics with traditional offline methods. Marketing services for professional service providers such as engineering and planning companies, architects, industrial manufacturers, surveying companies, attorneys,

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Rains drops in a puddle

Been there, done that… (3rd in a series)

The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how

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