Human with a white sheet pretending to be a ghost, standing in a forest.

Was it something I said?

Everything seemed to be going so well. Client feedback indicated they were pleased with the work submitted. When the project was to advance to the next stage and my talents required, the client said they would reach out to schedule the next meeting. It has now been a while – a long while – since

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Graphic with a pad of paper, pencils and a cup of coffee.

We’d love your input

Join us for a series of engaging information sessions covering a diverse range of marketing topics! At CA14, we enjoy sharing our experience with the range of marketing components that can be most helpful to our clients and colleagues. As we’re in the planning stage, we value your opinion on what topics would intrigue you the most. Help

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Growing your email list is more important than ever

In today’s fast-paced digital world, businesses need to keep up with the latest communication trends to reach out to their clients effectively. While social media is undoubtedly a crucial tool, email marketing continues to be an effective way to communicate with clients, customers and prospects. In this blog post, I’ll explore: why email is crucial

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Grant Lee presenting with a presentation screen

CA14’s partner Grant Lee helps Filipino women in business

Chartered Professional Marketer, Grant Lee, works from his winter home in Villasis, Pangasinan, Philippines to provide marketing services to private sector clients in Canada and the USA through AGL Marketing Limited and CA14.

In addition to his private sector work since 1998, he volunteers his services to Catalyste+ (formerly CESO) to help micro and small businesses outside of Canada improve marketing strategy, tactics, and technology to increase sales or advance a notion.

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People sitting around a table talking

Do you hear what I hear?

How are your listening skills? I am not talking about just hearing what someone is saying, but really listening. I was recently reminded about how important listening is when writing some training materials on active listening for a sales audience. Generally we listen to gain or confirm information, however, the skill of active listening involves

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Trade shows

Tips for staffing an event booth

Staffing a booth at an event like a trade show or career fair is an effective and efficient way to deliver a consistent message to audiences by speaking directly to people, displaying compelling graphics, and distributing printed material that messages the audience directly. The challenge to most small businesses is fielding competent people to staff

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Email Signature & Business Card

Two easy and overlooked tactics to promote your business

Email In North America, email messaging remains a powerful communications medium and promotion activity. But have you ever taken your own email signature seriously? It is common for micro and small business entrepreneurs to send several email messages a day, completely overlooking the value of the signature to promote their company at no cost. An

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Give Gift

6 Tips for setting up a Loyalty Program

As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic.  As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to

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CA14 Team at a trade show in 2016

Online and offline marketing tactics best for small professional service businesses

CA14 team at the Home In The Hills Spring Show in 2016. Marketing small businesses using social media platforms, website blogs, e-newsletters, video, podcasts, and webinars can be enhanced by reinforcing online tactics with traditional offline methods. Marketing services for professional service providers such as engineering and planning companies, architects, industrial manufacturers, surveying companies, attorneys,

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