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A robot working at a desk, in an office.

Humans: Don’t Sell Yourself Short

A client approached me recently to write a business letter that had some intricate details regarding a transaction.  The letter was to be a follow-up to a previous letter that had been developed by lawyers and sent to a second party.  I had a discussion with the client to get an understanding of the issues,

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Integrated Marketing and Communications Plan to retain customers

Build Customer Loyalty with Integrated Marketing Communications

Business owners should be focused on building and maintaining customer loyalty, while turning prospects into customers. Integrated marketing communications (IMC) merges digital and traditional advertising, public relations, direct marketing, social media, and sales promotion, into a cohesive customer loyalty strategy. This integration extends to engaging sight, sound, smell, taste, and touch. Various communication platforms like

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A team planning the layout and design of a website.

Beyond Aesthetics: How A Website Can Transform Your Business

In the digital age, having a website is no longer enough. In today’s competitive landscape, your website needs to be more than just an online brochure; it needs to be a powerful tool that drives results for your business. We believe an effective website goes beyond aesthetics; it’s about creating strategic experiences that convert visitors

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Human with a white sheet pretending to be a ghost, standing in a forest.

Was it something I said?

Everything seemed to be going so well. Client feedback indicated they were pleased with the work submitted. When the project was to advance to the next stage and my talents required, the client said they would reach out to schedule the next meeting. It has now been a while – a long while – since

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Graphic with a pad of paper, pencils and a cup of coffee.

We’d love your input

Join us for a series of engaging information sessions covering a diverse range of marketing topics! At CA14, we enjoy sharing our experience with the range of marketing components that can be most helpful to our clients and colleagues. As we’re in the planning stage, we value your opinion on what topics would intrigue you the most. Help

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Laptop with a screen showing a Subscribe signup

Growing your email list is more important than ever

In today’s fast-paced digital world, businesses need to keep up with the latest communication trends to reach out to their clients effectively. While social media is undoubtedly a crucial tool, email marketing continues to be an effective way to communicate with clients, customers and prospects. In this blog post, I’ll explore: why email is crucial

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Grant Lee presenting with a presentation screen

CA14’s partner Grant Lee helps Filipino women in business

Chartered Professional Marketer, Grant Lee, works from his winter home in Villasis, Pangasinan, Philippines to provide marketing services to private sector clients in Canada and the USA through AGL Marketing Limited and CA14.

In addition to his private sector work since 1998, he volunteers his services to Catalyste+ (formerly CESO) to help micro and small businesses outside of Canada improve marketing strategy, tactics, and technology to increase sales or advance a notion.

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People sitting around a table talking

Do you hear what I hear?

How are your listening skills? I am not talking about just hearing what someone is saying, but really listening. I was recently reminded about how important listening is when writing some training materials on active listening for a sales audience. Generally we listen to gain or confirm information, however, the skill of active listening involves

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Trade shows

Tips for staffing an event booth

Staffing a booth at an event like a trade show or career fair is an effective and efficient way to deliver a consistent message to audiences by speaking directly to people, displaying compelling graphics, and distributing printed material that messages the audience directly. The challenge to most small businesses is fielding competent people to staff

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