![Road surrounded by fall leaves in bright red, yellow and green](https://ca14.biz/wp-content/uploads/2020/10/fall-leaves-768x385.jpeg)
Been there, done that… (a series)
The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how
![Ready for 2020?](https://ca14.biz/wp-content/uploads/2020/01/ready-for-768x520.jpg)
Are your social media profiles ready for 2020?
The start of a new year is the perfect time to take a few minutes to review the details of your online business profiles and marketing material. Here are some suggestions on what to review and update. Your Professional Headshot Is your profile photo more than five years old? Then it’s time for a new
![EDG GGDC SDGQ Code of Ethics](https://ca14.biz/wp-content/uploads/2019/12/rgd-gdc-sdgq-code-ethics-b-768x512.jpg)
CA14 supports adoption of common Code of Ethics by RGD, GDC and SDGQ
CA14 enjoys working with customers who understand the value added to professional marketing communications services when the team includes credentialed professionals. Tiziana Manierka, RGD and Peter Perko, RGD obtained their credentials following graduation from a recognized graphic design program by joining the Association of Registered Graphic Designers. Now their credentials have become increasingly valuable to
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21C Marketing Strategy and Tactics
21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships. A discussion paper By Grant Lee, CPM In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy
![Social Media Scams - drawing of a hand holding a phone](https://ca14.biz/wp-content/uploads/2019/10/social-media-scam-768x421.jpg)
Social media scams
As our reliance on digital platforms has grown, so too has the capacity for those platforms to be used as a tool for scammers looking to steal your identity, money or whatever else they can benefit from. Most of the common online scams are well-known – the Nigerian email scam is the most cited example.
![Woman clearing a table on at an outdoor cafe](https://ca14.biz/wp-content/uploads/2019/10/fifh-p-marketing-mix-1-768x552.jpg)
The value of people, the fifth “P” of the marketing mix, cannot be understated
Unwittingly, I have become a student of the 5th P of the marketing mix – people. A brand’s touch point is its people. It is the staff of a hotel that caters to guests and influences the overall customer experience. When engaged in international consulting marketing, it is not unusual to live in a hotel
![Two women working together to motivate each other and succeed.](https://ca14.biz/wp-content/uploads/2019/10/motivator-768x506.jpg)
Understanding Motivation for Better Performance
Motivation is the quintessential thing that inspires people to want to do a good job. It is the fire that burns within, rather than the fire that sometimes needs to be set under a person. So, if you rely on others to “make things happen, get things done”, then your ability to motivate them is
![Northern Italian country side with flowers and the view of the mountains](https://ca14.biz/wp-content/uploads/2019/09/meditation-in-the-mountains-italy-768x673.jpg)
Meditation in the Mountains of Northern Italy
Peace. Contentment. Balance. These are all qualities that are desired to relieve the stress encountered in our busy lives today. It is because of my search for these qualities that I recently found myself in a tranquil mountain setting in northern Italy. My journey started almost thirteen years ago, when I found a flyer for
![Eric and Lysanne, his daughter, at the Ottawa Army Run](https://ca14.biz/wp-content/uploads/2019/09/eric-lysanne-canada-army-run-sm-768x517.jpg)
Step By Step
A few years ago my daughter, Lysanne, somehow persuaded me to take up running for the first time in my life. “It’s fun and you’ll feel great at the end,” she promised. I thought about it and decided if she cared enough to encourage me, then I should at least give it a try. On
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An Unexpected Recognition
I recently received an interesting email sent out by the South Central Ontario Chapter of the CAA (of which I am a member), asking if recipients had participated in their School Safety® Patrol Program. In 2019 CAA will celebrating the 90th Anniversary of the Program and wanted to reach out to find those who may