The start of a new year is the perfect time to take a few minutes to review the details of your online business profiles and marketing material. Here are some suggestions on what to review and update.
Your Professional Headshot
Is your profile photo more than five years old? Then it’s time for a new one! Your headshot is often the first impression people have of you – make it a good one. A professionally-taken headshot is an investment in your own personal brand as well as your business.
LinkedIn Profile
Review your profile to ensure all your information is current such as job title, employment history and contact information. If you’ve taken any additional training or completed interesting projects within the past year, update your skills section.
Google My Business
Is your Google business listing up-to-date? Be sure to check that your address and business hours are correct, all your services are listed and photos are current. Also ensure that the map shows your location correctly. Lastly, check to see if your reviews have been acknowledged.
Facebook Business Page
Are you under the right category? Facebook lets you use up to three and they add new ones each year. Review the About section and ensure the info is up-to-date. Spend time in your Settings paying extra attention to the Page Role tab and remove past employees that might still have access to your account.
Website
Be sure to check that all the links and forms are working, all your photos and graphics current and all your products and services are up-to-date. Ensure that your website displays properly on a mobile device and laptop, and the security certificate is current.
Associations and Other Social Media
Review your listings with any professional or business associations that you belong to. Does your email signature have your correct title and contact info? Check your Twitter and Instagram profiles too.
Taking the time to review your information at least once a year ensures that people can find you when looking for your skillset or the goods and services you offer. Misinformation can leave a bad impression – and means lost business opportunities!
Sue Walker
Social Media