![Email Signature & Business Card](https://ca14.biz/wp-content/uploads/2022/04/Email-Signature-biz-card-1-768x432.jpg)
Two easy and overlooked tactics to promote your business
Email In North America, email messaging remains a powerful communications medium and promotion activity. But have you ever taken your own email signature seriously? It is common for micro and small business entrepreneurs to send several email messages a day, completely overlooking the value of the signature to promote their company at no cost. An
![Filipino workplace](https://ca14.biz/wp-content/uploads/2022/02/Filipino-workplace-768x512.jpg)
Defining generations or marketing communications needs careful consideration
Experience in marketing professional services and some lines of products for thirty years has left me with a handful of life lessons that I wish I had known in the beginning. One is about communicating to the “generations.” When I started, there were few opportunities to study marketing in Ontario. The topic was buried in
![Give Gift](https://ca14.biz/wp-content/uploads/2022/01/present-768x480.jpg)
6 Tips for setting up a Loyalty Program
As businesses look forward to the promise of hope that a new year brings, they may need to adapt to customers whose shopping habits have changed as a result of the pandemic. As we experienced shutdowns of non-essential businesses, many of us found different ways of shopping and discovered different brands that we continue to
![CA14 Team at a trade show in 2016](https://ca14.biz/wp-content/uploads/2022/01/CA14-Show-2016-768x432.jpg)
Online and offline marketing tactics best for small professional service businesses
CA14 team at the Home In The Hills Spring Show in 2016. Marketing small businesses using social media platforms, website blogs, e-newsletters, video, podcasts, and webinars can be enhanced by reinforcing online tactics with traditional offline methods. Marketing services for professional service providers such as engineering and planning companies, architects, industrial manufacturers, surveying companies, attorneys,
![Ancient Cattle Brands](https://ca14.biz/wp-content/uploads/2021/05/ancient-cattle-brands.jpg)
Did the shoe fit? What about the brand?
(4 in a series… Been there, done that.)
Did the shoe fit? What about the brand?4 in a series… Been there, done that. Did the shoe fit? What about the brand?4 in a series… Been there, done that. Did the shoe fit? What about the brand? 4 in a series… Been there, done that. Is your business on brand or off brand? Does
![Rains drops in a puddle](https://ca14.biz/wp-content/uploads/2021/03/rain-768x437.jpg)
Been there, done that… (3rd in a series)
The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how
![GHM 1 Train](https://ca14.biz/wp-content/uploads/2020/10/GHM-1-768x635.jpg)
Differentiate THIS!
Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed. The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to
![sketches of people in groups](https://ca14.biz/wp-content/uploads/2020/10/groups-768x569.jpg)
Facebook Groups & Privacy
As the popularity of Facebook Groups grows (currently 10 million+ active groups) it’s important to understand the privacy levels of the groups you belong to. Over the last few years Facebook users have become better educated on the privacy settings on their personal pages but those settings don’t apply when you join and participate in
![Thinking Marketing with Grant Lee, a podcast. Image is a man walking in the fall leaves](https://ca14.biz/wp-content/uploads/2020/10/grant-podcast-768x418.jpg)
Product is the most important consideration in marketing
This episode is a collection of thoughts about PRODUCT, one of of the 7Ps of the marketing mix. Attention is focused on small businesses, especially micro-businesses with 1 to 4 employees. It is this sector of small businesses that find it challenging to afford marketing services to help their businesses grow, and many entrepreneurs have
![GHM 1 Train](https://ca14.biz/wp-content/uploads/2020/10/GHM-1-768x635.jpg)
Been there, done that… (2nd in a series)
The times are changing, the season is changing and my own time and season are changing. So, it feels like an opportunity to take stock of my years in the marketing and communications business, a cumulative inventory of experiences that can be better understood and shared with the objectivity of time and reflection. Or… how