Expanding a business into new territories and markets is a big job. Apart from the role of luck – good and bad – outstanding strategy is essential. Your arrival must be noticed.
The decision in 1980 to open a Toronto office for our marketing agency followed an exodus of clients and prospects from Montreal to Toronto. We were looking for something different to announce our arrival. Little did we know that the announcement would be 70 tons of Canadian National Railway (CN) steel!
Eric Doubt
Project Management, Creative Direction