Tips for staffing an event booth

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Trade shows

Staffing a booth at an event like a trade show or career fair is an effective and efficient way to deliver a consistent message to audiences by speaking directly to people, displaying compelling graphics, and distributing printed material that messages the audience directly.

The challenge to most small businesses is fielding competent people to staff the booth. In most situations, people staffing booths are uncomfortable and are their because it is a request by an employer. They are ill-equipped to sell a product, service, or notion, lack experience staffing a booth, and fail to achieve the goal of being at the event.



Picture of Grant Lee, CPM

Grant Lee, CPM

Marketing Strategies and Tactics