In today’s fast-paced digital world, businesses need to keep up with the latest communication trends to reach out to their clients effectively. While social media is undoubtedly a crucial tool, email marketing continues to be an effective way to communicate with clients, customers and prospects. In this blog post, I’ll explore:
- why email is crucial for businesses
- the importance of growing your email list
- and why relying exclusively on social media can be a mistake.
Email provides a direct and personalized communication channel. With email, you can tailor your messages to specific customer groups, which increases your chance of conversions. Moreover, email has a higher engagement rate compared to social media, with an average open rate of 21.33% while the average Facebook post has an engagement rate of less than 0.07%.[1]
Growing your email list should be a priority as it provides a more sustainable and reliable way of reaching out to clients. Social media platforms are subject to changing algorithms, and businesses have no control over how often their posts will appear in their followers’ feeds. Plus, platforms such as TikTok and Twitter have been banned on business-owned devices due to security concerns.[2]
A recent survey by HubSpot revealed that email is the preferred method of communication for 73% of customers in North America, compared to only 9% who prefer social media.[3] Email continues to be a vital part of the customer experience and should be prioritized in any business’ communication strategy.
Social media platforms are crowded, and it can be challenging to stand out from the noise, making it difficult for businesses to maintain consistent reach and engagement levels. Email, on the other hand, provides an effective way of reaching out to clients and staying top of mind. Programs such as MailChimp and Constant Contact make it easy to create newsletters, monitor engagement and maintain your client and customer databases.
Email is an important and necessary way to communicate with clients. Growing your email list should be a priority for all businesses, and relying exclusively on social media can limit awareness of your products and services. By using email, businesses can provide personalized and direct communication, reach more people, and have a more reliable and sustainable way of reaching out to clients.
Need help with your email marketing? Our email campaigns consistently have above-average open rates. We’re happy to discuss your needs and design a program that’s right for you.
Sue Walker
Social Media