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The start of a new year is the perfect time to take a few minutes to review the details of your online business profiles and marketing material. Here are some suggestions on what to review and update. Your Professional Headshot Is your profile photo more than five years old? Then it’s time for a new […]

CA14 enjoys working with customers who understand the value added to professional marketing communications services when the team includes credentialed professionals. Tiziana Manierka, RGD and Peter Perko, RGD obtained their credentials following graduation from a recognized graphic design program by joining the Association of Registered Graphic Designers. Now their credentials have become increasingly valuable to

21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships. A discussion paper By Grant Lee, CPM In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy

As our reliance on digital platforms has grown, so too has the capacity for those platforms to be used as a tool for scammers looking to steal your identity, money or whatever else they can benefit from. Most of the common online scams are well-known – the Nigerian email scam is the most cited example.

Unwittingly, I have become a student of the 5th P of the marketing mix – people. A brand’s touch point is its people. It is the staff of a hotel that caters to guests and influences the overall customer experience. When engaged in international consulting marketing, it is not unusual to live in a hotel

Motivation is the quintessential thing that inspires people to want to do a good job. It is the fire that burns within, rather than the fire that sometimes needs to be set under a person. So, if you rely on others to “make things happen, get things done”, then your ability to motivate them is

Peace. Contentment. Balance.  These are all qualities that are desired to relieve the stress encountered in our busy lives today.  It is because of my search for these qualities that I recently found myself in a tranquil mountain setting in northern Italy.  My journey started almost thirteen years ago, when I found a flyer for

A few years ago my daughter, Lysanne, somehow persuaded me to take up running for the first time in my life. “It’s fun and you’ll feel great at the end,” she promised. I thought about it and decided if she cared enough to encourage me, then I should at least give it a try. On

I recently received an interesting email sent out by the South Central Ontario Chapter of the CAA (of which I am a member), asking if recipients had participated in their School Safety® Patrol Program.  In 2019 CAA will celebrating the 90th Anniversary of the Program and wanted to reach out to find those who may

For many organizations, including their employees in corporate marketing communication initiatives is not often considered,  however, some business examples suggest that it should be. The auto industry offers a great example.  This is an industry that spends a substantial amount of money on branding, advertising, marketing and promotions – all directed at consumers.  As a